Sanitation market research in rural Cambodia
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rapport Jul 2016 ; 8 pages
Ed. SNV - Den Haag
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Abstract:
To inform the SSH4A sanitation supply chain strengthening component, SNV Cambodia, with support from IRC, undertook a rapid assessment to understand current and potential future demand and supply for sanitation products and services. The assessment was carried out in the three SSH4A focus districts of Banteay Meas and Chum Kiri in Kampot province, and Basedth in Kampong Speu province.
The purpose of the research was three-fold:
• Understand consumer demands, needs and aspirations
• Understand current supply of sanitation related products and services
• Identify practical recommendations relevant to the three districts.
The sanitation market research was also used to see if the existing market mechanisms could help increase latrine uptake and to identify opportunities to scale up the availability of demand-responsive and affordable sanitation products and services.
The research focused primarily on the first three links of the sanitation service chain: capture, containment and pit emptying. The marketing mix (place, product, price, and promotion), expanded with two additional elements (who and knowledge), was used as the main analytical framework to guide the design of the research.
Publics-Cibles:
Mots clefs: |
assainissement (CI) (DT) (OP) , financement (CI) (DT) (OP) , marketing de l'assainissement (CI) (DT) (OP) |
Pays concerné: |
Editeurs/Diffuseurs: |
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SNV
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Organisatie voor ontiwkkelings samenwerking en bewustwording - Den Haag - Pays Bas |
IRC - Den Haag - Pays Bas |
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