SuperAmma Campaign
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dibujos animados , video en internet Mar 2014 ; Duración: 4 min.
Ed. Centre of Gravity - Bangalore LSHTM - London
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Abstract:
Cartoon supermom could limit infection and save lives by swaying people around the world to make a habit out of hand washing.
The SuperAmma Campaign was designed to promote handwashing with soap using non-health messages.
The campaign that emerged focused on a central character (SuperAmma)—an appealing, forward-thinking rural mother who had a loving, nurturing relationship with her son, teaching him good manners and ensuring that they both used soap for handwashing. It also featured a comical, male character whose disgusting habits were humorously contrasted with those of SuperAmma.
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Centre of Gravity - Bangalore - India |
LSHTM
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London School of Hygiene & Tropical Medicine Environmental Health Group - London - Reino Unido |
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