SuperAmma Campaign
 |
cartoon , video streaming Mar 2014 ; Duration: 4 min.
Ed. Centre of Gravity - Bangalore LSHTM - London
Downloadable format: Video Real player (0 ko)
Downloadable from the publisher
Editor Presentation
Abstract:
Cartoon supermom could limit infection and save lives by swaying people around the world to make a habit out of hand washing.
The SuperAmma Campaign was designed to promote handwashing with soap using non-health messages.
The campaign that emerged focused on a central character (SuperAmma)—an appealing, forward-thinking rural mother who had a loving, nurturing relationship with her son, teaching him good manners and ensuring that they both used soap for handwashing. It also featured a comical, male character whose disgusting habits were humorously contrasted with those of SuperAmma.
Target Audience:
Keyword: |
Publishers/Broadcasters: |
|
Centre of Gravity - Bangalore - India |
LSHTM
-
London School of Hygiene & Tropical Medicine Environmental Health Group - London - United Kingdom |
If there is a broken link, we will be pleased to receive a message: communication@pseau.org