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SuperAmma Campaign

dessin animé , film video internet Mar 2014 ; Durée: 4 min.
Ed. Centre of Gravity - Bangalore LSHTM - London
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Cartoon supermom could limit infection and save lives by swaying people around the world to make a habit out of hand washing.
The SuperAmma Campaign was designed to promote handwashing with soap using non-health messages.
The campaign that emerged focused on a central character (SuperAmma)—an appealing, forward-thinking rural mother who had a loving, nurturing relationship with her son, teaching him good manners and ensuring that they both used soap for handwashing. It also featured a comical, male character whose disgusting habits were humorously contrasted with those of SuperAmma.



Mot clef:

lavage des mains, savon (CI) (DT) (OP)


Centre of Gravity - Bangalore - Inde

LSHTM - London School of Hygiene & Tropical Medicine Environmental Health Group - London - Royaume Uni

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