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Making it Easy: Sanitation Marketing in Cambodia



film video internet Jan 2010 ; Durée: 9 min. ; visionnable en mode plein écran ,
Ed. WSSCC - Genève
Téléchargeable chez l'éditeur
Abstract:
This video highlights a Sanitation Marketing Project that is being implemented by the international NGO IDE (www.ideorg.org) in Cambodia. Unlike conventional approaches to sanitation improvement, which are often subsidy-driven and overlook the market as a driving force to sustainable sanitation, the current approach, highlighted in this video, focuses on local market-based solutions and the sustained behavior change of sanitation practice within communities.

Mots clefs:

assainissement autonome (CI) (DT) (OP) , marketing de l'assainissement (CI) (DT) (OP)

Pays concerné:

Cambodge (CI) (DT) (OP)

Editeur/Diffuseur:

WSSCC - Water Supply and Sanitation Collaborative Council - Genève - Suisse
    

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