Making it Easy: Sanitation Marketing in Cambodia | ||||||||
video streaming Jan 2010 ; Duration: 9 min. ; viewable in full screen mode , Ed. WSSCC - Genève Downloadable from the publisher Abstract: This video highlights a Sanitation Marketing Project that is being implemented by the international NGO IDE (www.ideorg.org) in Cambodia. Unlike conventional approaches to sanitation improvement, which are often subsidy-driven and overlook the market as a driving force to sustainable sanitation, the current approach, highlighted in this video, focuses on local market-based solutions and the sustained behavior change of sanitation practice within communities.
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