Scaling Up Access to Menstrual Health in the Global South
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Improving product quality and access to reusable options
rapport May 2023 ; 106 pages
Ed. Hystra - Paris
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Résumé:
Un rapport sur les approches de marchés pour l’hygiène menstruelle. Abstract:
This report aims to analyze the menstrual health and hygiene (MHH) market in the Global South with a market-based lens. In doing so, it seeks to understand the key challenges and opportunities in making quality MHH products more affordable and accessible to low-income menstruators .
This report builds on three complementary data sources. First, a market analysis based on secondary research on eight countries in South Asia and Africa . Second, a qualitative consumer research in Bangladesh, India, Kenya, Pakistan, and Senegal. Third, an in-depth analysis of eight of the market-based pioneers that we identified as particularly promising, and which aim to provide improved MHH in the Global South beyond the traditional models of feminine care (“femcare”) multinationals.
This research focuses on the three commercial products with the highest proven market potential for low-income menstruators in the Global South (given products’ current price points and menstruators’ purchasing power): Disposable pads, reusable pads, and menstrual cups.
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Hystra
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Hybrid Strategies Consulting - Paris |
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